Professional Website Consulting since 2001

Professional Website Consulting since 2001

“Poorly Designed Website”

At best, a poorly designed website sends the wrong message about your products and services. At worst, it’s damaging your credibility. Why risk it?

Poor website design = untrustworthy business?

At least through the eyes of nearly half the people visiting your website.

Studies show people have an instantaneous reaction to a website.

Like, .05 seconds instantaneous.

In the time it takes to blink, a positive or negative impression is created once they arrive on your website. If your website’s design is poor, there’s a high probability that you’ve left a bad first impression.

Just how bad?

Well, Stanford’s Persuasive Technology Lab found that almost half (46%) of people say a website’s design is the #1 criterion for discerning credibility.

Not good.

a ProtoFuse Proverb

"Nearly half of people say a website's design is the #1 criterion for discerning credibility."

— Stanford’s Persuasive Technology Lab

Featured Article

The Impact of Bad, Poor Visual Design on a Website

People make snap assumptions (good or bad) of your website within 50 milliseconds, and its visual design could lead to a bad first impression. Here's the negative impact poor visual design has on a website.

The Impact of Bad & Poor Visual Design on a Website

A poor design could be related to:

  1. Logo placement (too big, too small, not following branding guideline)
  2. Fonts (too similar, too many, not readable)
  3. Imagery (too generic, no styling consistency, slow load times)
  4. Colors (not harmonious, lacks proper contrast)
  5. Overall layout (lacks gestalt principles, no rhyme or reason to element placement)

If you’re cognizant of your website’s bad design, or your instincts tell you it’s possibly the crux of poor performance (e.g. conversion rate), we can help.

How ProtoFuse helps you fix a website's poor design

Here are three ways we may be able to help:

  1. Mini Engagement. Test our expertise and get valuable (and objective) feedback on your website in 2-3 business days.
  2. One-time Engagement. Some problems are so common we've developed a specific engagement for them.
  3. Discuss your website. Let's have a conversation and determine if we're a good fit to solve this problem.

Learn more about our website consulting services.

Need help with this problem?


Try one of our mini engagements. Custom website review, analysis, feedback, and virtual consultative coaching — 100% tailored to your website for just $499.

20+ Years Website Experience

Friendly, Non-Ego Advice

PDF + Virtual Meeting (recorded)

Ferit R. headshot

"Worth every penny!"

Ferit R.

Articles about Visual Design

A few insights that may interest you

How to Nail Your Website's Visual Design, Look & Feel

How to Nail Your Website’s Visual Design, Look & Feel

To nail a website’s visual design (aka look & feel), it demands research, creative activities, and organized collaboration. Follow these 6 recommendations for a smooth creative process and a website that'll align with your brand's personality.
5 Lazy Design Decisions That Will Make Your Website Generic

Is Your Website Generic? 5 Lazy Design Decisions that Do Damage

Are you cutting corners with your website’s design? Don’t. Lazy design decisions output a dull, under-performing & generic website. Avoid these 5 lackadaisical design decisions.
Is Website Design Art?

Is the Design in Website Design about Art?

Art can be breathtaking and leave us with warm fuzzies. Can the same be said about web design? Learn why the process and challenges of designing a website can be artful, but it isn’t about art.
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“The difficulty lies, not in the new ideas, but in escaping from the old ones.” – John Maynard Keynes
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