It’s at the heart of strategy and tactics. Without it, you’re either making mistakes or making guesses with your website.
- Is there enough expertise fueling your website decisions?
- Is your website design driving engagement?
- Is it inspiring conversion?
- Is it driving quality traffic?
- Is it bringing you ROI?
Wherever you’re at with your website, we'll bring 2 decades of website experience to the table and play the role of website consultant.
Our clients view us as an extension to their team, filling in expertise where needed so their websites run on all cylinders, all the time. We can educate. We can strategize. We can even design, provide development assistance, and help you get found in search engines.
a ProtoFuse Proverb
“The difficulty lies, not in the new ideas, but in escaping from the old ones.”
– John Maynard Keynes
Website Consulting FAQs
Is a website consultant a good fit for your business?
We think it’s simply doing what is required in the short-term on your website, but also helping you see into the future more clearly.
Website consulting means talking, diagnosing, planning, and sometimes even helping you fix stuff. Thanks to technology, it can be carried out in person or remotely. Most of ours is done remotely thanks to virtual meeting software and project management tools.
The word “consultant” comes with ambiguity. What exactly does one do?
Here are a few things:
- Plan a website strategy consulting
- Create website-specific user personas
- Build a clickable prototype or wireframe
- Gather & analyze website research
- Improve your search engine optimization (SEO)
- Help evaluate if you need a website rebuild
- Detect & help fix common website issues
- Plan the structure of your website with a site map
- and much more!
A website consultant will work with a variety of teams. We, for example, collaborate with:
- Internal Teams
- Contract Designers/Developers
Think of them as your website ally! They should fit into your workflow nicely and understand the dynamics of working with various skillsets and personalities.
Fees and rates will vary depending on the firm’s experience and depth of the consulting.
If you want to hire a proven website consultant, their hourly rate will probably be somewhere between $125 to $250 per hour. Fees, again, depend on the level of consulting you’re buying and the complexity of your website. They could range anywhere from $100 to $100,000.
Website consulting arrangements, at least from our experience, are work for hire situations. Most don’t require extensive website consulting agreements or contracts. We have a single authorization document for our one-time engagements.
One of the benefits of hiring a consultant is the “plug-and-play” value. They should be able to fix problems quickly and easily. Lengthy contracts and agreements only get in the way of solving problems.
With that said, engaging a web consulting firm without signing anything isn’t wise. At the very least, make sure the engagement details the scope of work that should include:
- unknowns (if any)
We rarely take on the actual execution work (design, development) with our engagements. When we do, it's through a custom engagement and we only utilize the WordPress CMS (see our WordPress-specific recommended website tools).
However, we do often oversee the design and development efforts of websites (regardless of CMS) to ensure it maps and follows the strategy, architecture, content, and SEO plan.
150+ businesses have trusted ProtoFuse with their website