Professional Website Consulting since 2001

Professional Website Consulting since 2001

“Missing a Website Strategy”

Not having a website strategy is like hiking without a map & compass. You’re moving, but not sure where you’re going, how far you’ve gone, or what obstacles lie ahead.

Even the most solid and sound website strategy won’t predict the future (there will always be obstacles), however, it should be your map and compass for the next three to five years.

If you’re struggling with:

  • How Marketing & Sales will utilize the website
  • Confidence that it’s serving your audience well
  • How to build traffic & generate conversions
  • What data to measure
  • Where to invest money for continuous improvement

Then a professional website strategy will meticulously document:

  • Objectives and goals
  • Your audience, including behaviors and needs through website user personas
  • How your current website stacks up against and will eventually outperform your competition’s
  • Your content strategy for the next 12 – 36 months
  • What channels your website will drive traffic from (direct, referrals, search engines, social)

a ProtoFuse Proverb

A website strategy is your map and compass for the next few years.

Featured Article

Website Strategy: Why it’s critical and should be done first

The success of your website is vastly dependent on HOW your Strategy is executed, WHO contributes, WHAT comes out of it, and WHEN it happens.

Website Strategy First

How ProtoFuse helps create a website strategy

Here are three ways we may be able to help:

  1. Mini Engagement. Test our expertise and get valuable (and objective) feedback on your website in 2-3 business days.
  2. One-time Engagement. Some problems are so common we've developed a specific engagement for them.
  3. Discuss your website. Let's have a conversation and determine if we're a good fit to solve this problem.

Learn more about our website consulting services.

Need help with this problem?


Try one of our mini engagements. Custom website review, analysis, feedback, and virtual consultative coaching — 100% tailored to your website for just $499.

20+ Years Website Experience

Friendly, Non-Ego Advice

PDF + Virtual Meeting (recorded)

Ferit R. headshot

"Worth every penny!"

Ferit R.

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“The difficulty lies, not in the new ideas, but in escaping from the old ones.” – John Maynard Keynes
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