A smart SEO consultant should preach the notion that SEO is not just a science — it’s also an art. It's a delicate balancing act.
The Science of SEO
SEO requires an understanding of how search engines see, crawl and index your content. Google’s algorithm has 200 rankings factors, and though you shouldn’t be concerned with knowing all 200, it takes a scientific approach to determining what’s most important.
The Art of SEO
Search Engine Optimization also demands artful copywriting. When done well, it’s engaging, effective, and encourages action (aka conversion). Great copy doesn’t repeat the same keyword over and over again or attempt to trick Google (good luck with that). Spammy SEO writers lose sight in whom they’re actually writing for. People. As we tell all our clients; optimize for robots, write for people!
a ProtoFuse Proverb
"If it isn't on Google, it doesn't exist."
— Jimmy Wales
4 ways we can help your SEO
From quick engagements to a customized approach — we've developed multiple options to help you with your SEO depending on your current state.
Ways to engage us for SEO consulting:
- Mini Engagement! Our 12 SEO Recommendations for $499 will pack a lot of punch!
- SEO for Website Redesigns. Currently redesigning your site and concerned about your SEO? Or, maybe you're freshly launched and seeing SEO issues?
- SEO Foundations. New to SEO, know you need it, but haven't done anything about it? This is for you.
- SEO Audit. Ever asked yourself, "What's the state of the union of our SEO?" or "Something is broken but we're not sure what". You need an audit.
Or, start a website discussion and we'll help you determine the best solution.
How we approach SEO Consulting
Our 5 step methodology.
Better rankings, better traffic.
Demystify SEO, first.
“If you can’t explain it simply, you don’t understand it well enough”, said Albert Einstein.
Our first job is to explain SEO clearly, free of jargon and acronyms, to gain your trust.
We’ll never expect you to become a Search Engine Optimization guru, that’s certainly our job to be your resource. However, we believe there’s a direct correlation between our client’s SEO expectations and knowledge, and the long-term success of their SEO.
Planning your SEO happens on paper (not in your head).
If you don’t know your audience, you won’t know your keyword strategy. One of the most common — yet, devastating — mistakes we’ve seen companies make is targeting the wrong keywords. Everything executed after that is moot (and consequently brings unqualified traffic).
As with all things website-related, it starts with knowing your user. What are they searching for? What keywords generate traffic? How obtainable are those keywords? How do we optimize our content?
Optimization helps Google crawl & understand your website.
On-page optimization is the process of taking those keywords discovered in the ‘Plan’ phase, and placing them into your website in a structured way that makes sense to search engines (and your users). We’ll help you craft and implement your SEO to ensure it’s indexable, topical and compelling.
Often we'll provide a custom tailored SEO Playbook that outlines your entire strategy and optimization plan. This multi-page PDF will be used by your organization for ongoing reference and measurement.
It's all about the data.
Once you’ve walked through the previous 3 steps, your website is now equipped with a long-term SEO plan and will start collecting lots of data. It’s now your job to continue creating valuable content, follow our SEO Playbook, monitor that data and draw insights from it.
If that’s too much data for you to handle, we offer ongoing SEO support solutions to keep you on track. Basically, we’ll be your nerd.
There’s more to measuring your SEO investment than simply watching rankings.
Is SEO a one-time thing? It depends on who you ask.
We believe there are some parts, when backed with solid research, don't change much. But, there are some aspects to SEO that require an ongoing effort — such as a steady stream of quality content (see: Google-loved Content Jumpstart consulting).
We'll help you determine what's working, what's not, and where to invest your SEO dollars to keep growing your organic traffic.