Professional Website Consulting since 2001

Professional Website Consulting since 2001

SEO Consulting

Ready to give up on your SEO? Whether you’re one small step away from results or you need an entire reboot, we’re the SEO consultant you want to hire.

A smart SEO consultant should preach the notion that SEO is not just a science — it’s also an art. It's a delicate balancing act.

The Science of SEO

SEO requires an understanding of how search engines see, crawl and index your content. Google’s algorithm has 200 rankings factors, and though you shouldn’t be concerned with knowing all 200, it takes a scientific approach to determining what’s most important.

The Art of SEO

Search Engine Optimization also demands artful copywriting. When done well, it’s engaging, effective, and encourages action (aka conversion). Great copy doesn’t repeat the same keyword over and over again or attempt to trick Google (good luck with that). Spammy SEO writers lose sight in whom they’re actually writing for. People. As we tell all our clients; optimize for robots, write for people!

a ProtoFuse Proverb

"If it isn't on Google, it doesn't exist."

— Jimmy Wales

Featured Article

Modern SEO: The 3 Elements That Matter Most

What modern SEO techniques are going to land you on the first page? Keywords? Backlinks? Unique content? There are 200+ different ranking factors — but if you focus on just 3 main elements, you'll crush Google.

Modern SEO - 3 Elements that matter most

4 ways we can help your SEO

From quick engagements to a customized approach — we've developed multiple options to help you with your SEO depending on your  current state.

Ways to engage us for SEO consulting:

  1. Mini Engagement! Our 12 SEO Recommendations for $499 will pack a lot of punch!
  2. SEO for Website Redesigns. Currently redesigning your site and concerned about your SEO? Or, maybe you're freshly launched and seeing SEO issues?
  3. SEO Foundations. New to SEO, know you need it, but haven't done anything about it? This is for you.
  4. SEO Audit. Ever asked yourself, "What's the state of the union of our SEO?" or "Something is broken but we're not sure what". You need an audit.

Or, start a website discussion and we'll help you determine the best solution.

ProtoFuse Proof

500% Increase

Client headshot Tom R.

"In the first 2 years of working with ProtoFuse, our organic traffic increased by 500%."

Tom R.
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How we approach SEO Consulting

Our 5 step methodology.
Better rankings, better traffic.

1. Teach

Teaching SEODemystify SEO, first.

“If you can’t explain it simply, you don’t understand it well enough”, said Albert Einstein.

Our first job is to explain SEO clearly, free of jargon and acronyms, to gain your trust.

We’ll never expect you to become a Search Engine Optimization guru, that’s certainly our job to be your resource. However, we believe there’s a direct correlation between our client’s SEO expectations and knowledge, and the long-term success of their SEO.

2. Plan

SEO Methodology - PlanPlanning your SEO happens on paper (not in your head).

If you don’t know your audience, you won’t know your keyword strategy. One of the most common — yet, devastating — mistakes we’ve seen companies make is targeting the wrong keywords. Everything executed after that is moot (and consequently brings unqualified traffic).

As with all things website-related, it starts with knowing your user. What are they searching for? What keywords generate traffic? How obtainable are those keywords? How do we optimize our content?

3. Optimize

SEO Methodology - OptimizeOptimization helps Google crawl & understand your website.

On-page optimization is the process of taking those keywords discovered in the ‘Plan’ phase, and placing them into your website in a structured way that makes sense to search engines (and your users). We’ll help you craft and implement your SEO to ensure it’s indexable, topical and compelling.

Often we'll provide a custom tailored SEO Playbook that outlines your entire strategy and optimization plan. This multi-page PDF will be used by your organization for ongoing reference and measurement.

4. Measure

SEO Methodology - IterateIt's all about the data.

Once you’ve walked through the previous 3 steps, your website is now equipped with a long-term SEO plan and will start collecting lots of data. It’s now your job to continue creating valuable content, follow our SEO Playbook, monitor that data and draw insights from it.

If that’s too much data for you to handle, we offer ongoing SEO support solutions to keep you on track. Basically, we’ll be your nerd.

5. Iterate

Google Loved Content JumpstartThere’s more to measuring your SEO investment than simply watching rankings.

Is SEO a one-time thing? It depends on who you ask.

We believe there are some parts, when backed with solid research, don't change much. But, there are some aspects to SEO that require an ongoing effort — such as a steady stream of quality content (see: Google-loved Content Jumpstart consulting).

We'll help you determine what's working, what's not, and where to invest your SEO dollars to keep growing your organic traffic.

Are we the right SEO consultant for you?

We might be.
3 things you should know.

Experience

We've been doing SEO for nearly 20 years.

We don't just read and write about SEO, we're actually in the trenches with our clients helping them rank better and improve their organic traffic.

Proof

Our clients are proof that that we can generate SEO results.

Cactus Tech increases their organic traffic 200% year after year. DTx tripled their keywords on the First Page of Google. Carefree (now Sun Communities) increased organic traffic by nearly 1,700% in just 3 years.

We have more case studies. Ask and we'll show.

Focused on what matters

We believe in modern day SEO techniques.

The Google of today (see article: Modern SEO) puts a heavy emphasis on great UX design and quality content. If you're focused on just getting backlinks, or knocking out 250 word blogs posts every week, you're missing out in big opportunity.

We'll help you focus on the right tactics.

Pro Website Consulting
“The difficulty lies, not in the new ideas, but in escaping from the old ones.” – John Maynard Keynes
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