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Web vs Website: 5 Key Differences
Is there a difference between the “Web” (World Wide Web) and a “Website”? Spoiler alert: it’s like telling apart a vast ocean from a single island. Be the smartest one at the digital beach and know how they relate!
Website Makeover: How to Evaluate if You Need One
Think you need a website makeover? You have 2 options. You can blow it up and start anew (bring on the dynamite) or make small improvements slowly (grab the fresh paint). If you’re unsure, these 20 points will help you decide.
How to Improve Your Website in 12 Practical Ways
Looking for easy-to-understand, actionable tips to improve your website? These 12 practical ways will detail more than the typical generic advice you hear.
35 Ways a Web Consultant Can Help
Do you need a web consultant? What do they offer? How can they better your website? Here are 35 ways they’ll bring perspective, clarity & actionable advice.
Research for Websites: You have 2 Types of Data to Use
There are two different types of data you can rely on when planning, designing, and marketing a website: qualitative & quantitative. Here’s everything you wanted to know about website research and how to utilize both types of data to make smart website decisions.
Why a Brochure Website Doesn’t Work Anymore
Do you own a brochure website? Are you wanting a brochure website? Don’t settle. Listen, simple websites are good, but if you’re looking to just throw up some basic info on a website, be aware that brochure websites are ineffective and useless. Here are 5 major issues to be aware of.
Website Personas: The What, Why, & How
Maybe you’ve heard of marketing personas, but website-specific personas? What are those? Learn the 101 of website personas, why you should create them, and how to use them during your website planning & strategy phase.
