Professional Website Consulting since 2001

Professional Website Consulting since 2001

Website Strategy Consulting

If you have big plans for your existing website, but feel handcuffed because it’s dated, piecemealed, abandoned, or unclear where to start — this will get you from point A to B.

Websites without a strategy fly blind

Are you asking yourself these questions?

  • Purpose: "What's the point of our website?"
  • Vision: "Where will our website be in 3 years?"
  • Audience: "Are we providing visitors with what they want/need?"
  • Tactics: "SEO, paid ads, content, social media, ahhh!"
  • Competition: "Do potential customers understand our value?"
  • Measurement: "Is our website actually working, how's our ROI?"

A website strategy provides a foundation to your overall website efforts for the next 3 to 5 years — maybe even longer.

a ProtoFuse Proverb

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."

— Sun Tzu

Featured Article

Website Strategy: Why it’s critical and should be done first

The success of your website is vastly dependent on HOW your Strategy is executed, WHO contributes, WHAT comes out of it, and WHEN it happens.

Website Strategy First

What we do in this engagement

The first step of this engagement is to carry out a full diagnosis of your existing website to get a sense of what's working, and what's not. This includes a deep dive into your:

  • Organization
  • Products/Services
  • Market
  • Competition
  • Digital Marketing
  • Analytics, Data

With these insights, we're then able to start making recommendations.

Our website strategy will help you


What you’ll receive from our professional website strategy team is a well organized document (coined the "Website Strategy Roadmap") outlining our findings and prescription for building a successful website that works.

Nearly all of our website strategies for clients last 3 to 5 years, many times longer.

“Website Strategy Roadmap”: our major deliverable from this engagement

ProtoFuse Proof


Client headshot Steve L.

"ProtoFuse's planning and strategy phase was an eye-opener to different aspects of our business that we never drilled into enough."

Steve L.
Cactus Technologies

Investment needed & timeline

Our website strategy consulting services start at $7,500 and span 4 to 8 weeks.

Final price and engagement duration dependent upon things such as:

  • Size of organization, website, team
  • Travel, meeting requirements
  • Fidelity of user persona (e.g. Lightweight, Qualitative)
  • Amount of new website research data needed to validate user personas
  • Complexity of surveys, interviews
  • Amount of creation and execution with content and conversion strategy

Since every organization values certain activities differently, we offer 3 different tiers of our website strategy engagement.

The glamorous collaboration [Me working with Sun Communities in 2017]
Working with Sun Communities back in 2017 on their website strategy

3 Tiers of our Website Strategy Consulting

Swipe to scroll chart

Ready to form a website strategy? Not sure which tier is best? Simply start a website discussion.

Pro Website Consulting
“The difficulty lies, not in the new ideas, but in escaping from the old ones.” – John Maynard Keynes
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