The short and long-term success of your website is dependent on...
- how you execute your website strategy
- who contributes to it
- what specifically comes out of it
- and most importantly — when it happens
A website strategy provides a foundation to your overall website efforts for the next 3-5 years.
Websites without a strategy struggle with:
- Purpose. "What's the point of our website?"
- Vision. "Where's our website going?"
- Audience. "Are we giving our visitors a good experience?"
- The Right Tactics. "SEO, Paid Ads, or Social Media?"
- Measurement. "How do we know if our website is effective & we're getting a ROI?"
a ProtoFuse Proverb
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."
— Sun Tzu
ProtoFuse Proof
Eye-Opener
"ProtoFuse's planning and strategy phase was an eye-opener to different aspects of our business that we never drilled into enough."
Steve L.
Cactus Technologies
What we do in this engagement
The purpose of our engagement is to carry out a full diagnosis of your existing website to get a sense of what's working, and what's not. This includes a deep dive into your:
- Organization
- Products/Services
- Market
- Competition
- Inbound Marketing
- Analytics
We then form an actionable plan to help you:
- Understand your website's audience
- Head the right direction with your visual design
- Create the right calls-to-action
- Generate the most valuable content
- Choose the right inbound marketing tactics
- and ultimately, provide the best UX
What you’ll receive from our professional web strategy team is a written document (coined the Website Strategy Roadmap, seen below) outlining our findings and our prescription to building a successful website. Nearly all of our website strategies for clients last 3 to 5 years.
Investment needed & timeline
$5,000 to $15,000 for most websites spanning 4 to 8 weeks depending on the following factors:
- Size of organization, website, team
- Travel requirements
- Breadth and depth of activities: Competitive Analysis, User Research, Conversion, Content, etc.
Ready for help? Simply start a website discussion.
Unsure of this engagement? Start with a Mini
Try one of our mini engagements. Custom website review, analysis, feedback, and virtual consultative coaching — 100% tailored to your website for just $499.
"Worth every penny!"
Ferit R.
PinnerTest
