Professional Website Consulting since 2001

Professional Website Consulting since 2001

Website Strategy Consulting

If you have big plans for your existing website, but feel handcuffed because it’s dated, piecemealed, abandoned, or unclear where to start — this will get you from point A to B.

The short and long-term success of your website is dependent on...

  • how you execute your website strategy
  • who contributes to it
  • what specifically comes out of it
  • and most importantly — when it happens

A website strategy provides a foundation to your overall website efforts for the next 3-5 years.

Websites without a strategy struggle with:

  • Purpose. "What's the point of our website?"
  • Vision. "Where's our website going?"
  • Audience. "Are we giving our visitors a good experience?"
  • The Right Tactics. "SEO, Paid Ads, or Social Media?"
  • Measurement. "How do we know if our website is effective & we're getting a ROI?"

a ProtoFuse Proverb

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat."

— Sun Tzu

ProtoFuse Proof


Client headshot Steve L.

"ProtoFuse's planning and strategy phase was an eye-opener to different aspects of our business that we never drilled into enough."

Steve L.
Cactus Technologies

What we do in this engagement

The purpose of our engagement is to carry out a full diagnosis of your existing website to get a sense of what's working, and what's not. This includes a deep dive into your:

  • Organization
  • Products/Services
  • Market
  • Competition
  • Inbound Marketing
  • Analytics

We then form an actionable plan to help you:

  • Understand your website's audience
  • Head the right direction with your visual design
  • Create the right calls-to-action
  • Generate the most valuable content
  • Choose the right inbound marketing tactics
  • and ultimately, provide the best UX

What you’ll receive from our professional web strategy team is a written document (coined the Website Strategy Roadmap, seen below) outlining our findings and our prescription to building a successful website. Nearly all of our website strategies for clients last 3 to 5 years.

Website Strategy Consulting Roadmap Doc
“Website Strategy Roadmap”: our major deliverable from this engagement

Featured Article

Website Strategy: Why it’s critical and should be done first

The success of your website is vastly dependent on HOW your Strategy is executed, WHO contributes, WHAT comes out of it, and WHEN it happens.

Website Strategy First

Investment needed & timeline

$5,000 to $15,000 for most websites spanning 4 to 8 weeks depending on the following factors:

  • Size of organization, website, team
  • Travel requirements
  • Breadth and depth of activities: Competitive Analysis, User Research, Conversion, Content, etc.

Ready for help? Simply start a website discussion.

Unsure of this engagement? Start with a Mini


Try one of our mini engagements. Custom website review, analysis, feedback, and virtual consultative coaching — 100% tailored to your website for just $499.

20+ Years Website Experience

Friendly, Non-Ego Advice

PDF + Virtual Meeting (recorded)

Ferit R. headshot

"Worth every penny!"

Ferit R.

Pro Website Consulting
“The difficulty lies, not in the new ideas, but in escaping from the old ones.” – John Maynard Keynes
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