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Your Value Prop & Website: How to Create and Integrate!
Your company’s value proposition is arguably the single most important piece of messaging on your website. Learn what a value prop is, why it’s important, and how to weave it into your website (hint: it absolutely needs to be on a certain page!)
B2B Case Study: How to Approach, Challenges, Creation Options
Case studies are remarkably effective for B2B companies. But, sometimes they come with challenges. What if the information you tout is sensitive, could breach a NDA, or simply makes you (or your customer) squeamish?
Why you should talk to the Sales Team for Content Ideas (and How!)
Did you know powerful website content could be right around the corner? Literally. Instead of looking outside for ideas, try talking to your Sales team. Here’s WHY you should and HOW to do it.
Modern SEO: The 3 Elements That Matter Most
What modern SEO techniques are going to land you on the first page? Keywords? Backlinks? Unique content? There are 200+ different ranking factors — but if you focus on just 3 main elements, you’ll crush Google.
10x Content: What is it, Why you need it, examples
Interested in 10x content? So are we. Here’s what 10x content is, why it’s important, and how we helped one of our clients create 10x content (including the data to back it up!)
4 Simple Words to Avoid on Your Website
Words matter. Especially when you don’t use the right ones. Avoid, remove, or rewrite these 4 words on your website to provide your visitors with better UX and boost your conversion.
Hire a Blogger or Write Your Own Blogs? 20 Pros & Cons
Bought into content marketing? Ready for blogging? Our ultimate pros & cons list will help you evaluate whether you outsource blogs or write them yourself.
My Blogs Aren’t Ranking in Google! 6 Possible Reasons
Is the content in your Blog not ranking? Blogs that don’t rank also don’t get traffic. Oof. The good news is you may be a few small tweaks away from flipping the script. Find out if one of these 6 reasons is the offender.
Should I Start a Blog? Yes! 3 Simple, Non-Statistical Reasons Why
The statistical evidence to start a blog is compelling. But, what about more general benefits? Here are 3 simple reasons everyone should know.
5 Ways a Content Wireframe Makes for Better Content
Website content needs careful planning, and wireframing is your content’s greatest ally. By investing in the wireframe process early, you’ll produce better content.